Today in the city Hesperia 18.02.2018
Animatronic Chewbacca Heads New Line Of Interactive Pets From 'Hasbro'

Robot Chewbacca brings a touch of Star Wars to Furreal's line of animatronic pets at New York Toy Fair this year.



How Augmented Reality Is Shaping the Future of Play

Legacy toymakers like Disney, Lego, and Hasbro are all banking on AR to keep their toys relevant in 2018.



Power Rangers toys will be made by Hasbro starting in 2019 - CNET

The toy maker change comes one day after Bandai and Saban Brands announced the end of their 25-year partnership of making Rangers and Megazords.


Han Solo's BFF Chewbacca is now the cutest, cuddliest toy in the galaxy

Everyone's favorite wookie is now cuter and cuddlier than ever before. Ahead of New York Toy Fair, Hasbro has announced the "Star Wars Ultimate Co-pilot Chewie," a 16-inch tall furry version of Han So...


'Solo: A Star Wars Story' action figures debut ahead of Toy Fair - CNET

Straight off the Millennium Falcon, the younger Han Solo, Lando Calrissian and Qi'ra will be playable this spring.


Be Iron Man with Hasbro's Avengers: Infinity War Hero Vision - CNET

Unveiled just before Toy Fair kicks off in New York City, this helmet combined with augmented reality puts you in a fight against Thanos.


Hasbro CEO deflects question on Mattel talks: 'We first and foremost are investing in our business'

Jim Cramer checks in with Brian Goldner, the chairman and CEO of Hasbro, after earnings to vet takeover rumors.


Hasbro shares soar on brand's confidence it can survive Toys R Us bankruptcy

Hasbro says it has contingency plans for Toys R Us' bankruptcy filing and is projecting strong growth in 2018.


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