Robot Chewbacca brings a touch of Star Wars to Furreal's line of animatronic pets at New York Toy Fair this year.
Legacy toymakers like Disney, Lego, and Hasbro are all banking on AR to keep their toys relevant in 2018.
The toy maker change comes one day after Bandai and Saban Brands announced the end of their 25-year partnership of making Rangers and Megazords.
Everyone's favorite wookie is now cuter and cuddlier than ever before. Ahead of New York Toy Fair, Hasbro has announced the "Star Wars Ultimate Co-pilot Chewie," a 16-inch tall furry version of Han So...
Straight off the Millennium Falcon, the younger Han Solo, Lando Calrissian and Qi'ra will be playable this spring.
Unveiled just before Toy Fair kicks off in New York City, this helmet combined with augmented reality puts you in a fight against Thanos.
Jim Cramer checks in with Brian Goldner, the chairman and CEO of Hasbro, after earnings to vet takeover rumors.
Hasbro says it has contingency plans for Toys R Us' bankruptcy filing and is projecting strong growth in 2018.